Swachhata Hi Seva” Campaign 2025 launched by Ministry of Culture

The Swachhata Hi Seva (SHS), 2025 campaign, spearheaded by the Department of Drinking Water & Sanitation and the Ministry of Housing & Urban Affairs, is being observed from 17th September to 2nd October, 2025 by Ministry of Culture and all its Attached, Subordinated and Autonomous Bodies. This year’s theme is “Swachhotsav”, which blends the spirit of festive celebrations with the responsibility of cleanliness.

The Ministry has planned to organize activities, covering all 5 key focus areas of SHS, such as Nukkad Natak, Essay/Poster making competitions, Waste to Art Workshop, shramdaan and plantation drives. A unique initiative “Ek din, Ek Ghanta, Ek Saath” shall be undertaken by this Ministry & Archaeological Survey of India to organize massive shramdan and plantation drive in the campus of Purana Quila, Delhi. Sanitation Kits shall be distributed to safai mitras & other such workers. Awareness drive for street vendors around the office premises to sensitise them about adoption of hygiene & clean practices shall also done by employees of this Ministry. Apart from this, Digital Outreach is also being undertaken through social media campaigns to engage all especially the Gen-Z in spreading the values of cleanliness and civic responsibility.