TRIFED to launch Phase 2 of the ‘Promotion of Tribal Products for North East Region’ (PTP-NER 2.0) scheme from 21st September, 2023

Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED) under Union Ministry of Tribal Affairs, would be launching the phase 2 of the ‘Promotion of Tribal Products for North East Region’ (PTP-NER 2.0) scheme, from 21st September to10th November, 2023. In this phase, 29 districts with as many teams of TRIFED, North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC) – Union Ministry of DoNER, and State Administration teams will travel the North East Region, to once again reach out to tribal artisans and showcase their cultural richness and heritage not only to the Nation but world over.

Union Minister for Tribal Affairs, Shri Arjun Munda, launched the Central Sector Scheme ‘Marketing and Logistics Development for Promotion of Tribal Products from North -Eastern Region (PTP-NER)’, for the benefit of Scheduled Tribes of North-eastern Region, in Manipur on 18th April, 2023. (Link: https://pib.gov.in/PressReleasePage.aspx?PRID=1917747) The scheme was initiated on the same day by TRIFED, with the aim of strengthening and giving impetus to livelihood opportunities for tribal artisans by increasing their production capacity through technology and giving their products access to markets by effective marketing and attractive packaging.

In the first phase of the scheme (PTP-NER 1.0), eight States were covered and 38 Districts were visited by the teams of TRIFED and NEHHDC, in close collaboration with State Administrations. These teams conducted 64 Tribal Artisans Empanelment Melas (TAeM) in April-May, 2023. With this initiative, TRIFED reached out to 2526 Artisans from 44 Tribes, empanelling 1056 of them and identifying 1465 for training capsules. An impressive 3115 products were procured ranging from textiles, forest produce, bamboo items, jewellery, pottery, paintings and more.